Illinois-based Beatrice Foods owned Excel, a US manufacturer of lower-end components based in Franklin Park, IL, supplying the original Schwinn Bicycle Co. of Chicago and Sears Roebuck & Co's line of Free Spirit bikes. Both Elgin and Excel derailleurs were made in the same Illinois factory. When production of those mass-market bikes shifted to Asia in the early 1980s, Excel moved upmarket, contracting with Cambio Rino to produce Excel-branded versions of Cambio Rino derailleurs, cranksets and seatposts.