Diamond Back
Brand Directory
Country:United StatesPrimary Focus:Bicycles
Years of Operation:N/A
General Information
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History
Diamondback Bicycles was founded as a BMX brand in 1977 by Western States Imports in Newbury Park, California, which sold bikes under the Centurion (bicycle) brand. Early in its history, the brand name was "Diamond Back" and over time this changed to "DiamondBack" and then to "Diamondback." Beginning in 1990, Western States Imports started selling its mountain bikes and road bicycles under the Diamondback name as well. Since 1979, many riders have successfully competed under the sponsorship of Diamondback, which began with BMX and expanded to Mountain Bikes with the creation of Diamondback Racing (DBR) in 1993. In 1999, Diamondback Bicycles was purchased by the Derby Cycle Corporation, which also owned theRaleigh Bicycle Company, and merged Raleigh and Diamondback together.[4] In 2001, Derby Cycle Corporation sold Raleigh and Diamondback, and currently both brands continue to share the same owners. Diamondback is a partner with several advocacy groups which includes the Evergreen Mountain Bike Alliance, the Cascade Bicycle Club, Bikes Belong, and the International Mountain Bike Association.

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