Brand Directory
Country:United StatesPrimary Focus:Components
Years of Operation:N/A
General Information
Illinois-based Beatrice Foods owned Excel, a US manufacturer of lower-end components based in Franklin Park, IL, supplying the original Schwinn Bicycle Co. of Chicago and Sears Roebuck & Co's line of Free Spirit bikes. Both Elgin and Excel derailleurs were made in the same Illinois factory. When production of those mass-market bikes shifted to Asia in the early 1980s, Excel moved upmarket, contracting with Cambio Rino to produce Excel-branded versions of Cambio Rino derailleurs, cranksets and seatposts.
 [No history information available]
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View AllBrakes (1)Cranksets (2)Freewheels (1)
Front Derailleurs (5)Rear Derailleurs (2)Seat Posts (2) 
Recent Added / Updated Components
Component NameCategoryAdded / Updated
Excel Gruppo Rino (2 holes in cage)Front Derailleurs04/14/2017
Excel Gruppo RinoCranksets03/13/2016
Excel Gruppo Rino (Ultimate aero)Seat Posts02/27/2016
ExcelRear Derailleurs02/27/2016
Excel CambiogearCranksets02/27/2016
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